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CTR / CPC / CPA Calculator
Click-through rate, cost per click, and cost per acquisition
Runs locally in your browser
Parameters
Results
- CTR
- 2.5%
- CPC
- $0.6
- CPA
- $18.75
- Conversion rate
- 3.2%
How it works
Computes CTR, CPC, CPA, and conversion rate from campaign totals.
Who it's for: Paid media managers reviewing account performance.
CTR = clicks ÷ impressions.
CPC = spend ÷ clicks; CPA = spend ÷ conversions.
How to use
- Enter Impressions, Clicks, Spend, and Conversions.
- Compare CPC and CPA against your break-even targets.
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